This IBC, Ceeblue is set to redefine live video streaming with a slew of live demos at our booth, 5.C43 in Hall 5. These demos are designed not just to showcase a technology, but to challenge the industry’s longstanding compromises on latency, scale, and compatibility, proving that sub-second video delivery is a practical, scalable solution for the mainstream.
What You Will See at Our Booth
- Sub-second streaming over Akamai, Orange and Varnish CDNs
- Demonstrating effortless scalability regardless of workflow
- Sub-second streaming natively to a Samsung TV, with no custom player
- Your viewers are watching sports on an old TV at a bar with no upgrade path? No problem.
- Sub-second streaming natively to an Amino set-top box
- Native playback and remote management
- Live NPO Broadcast over WebRTS
- Compare our stream to the latency on the official app!
- Sub-Second, Secure, Scalable Streaming with EZDRM
- Livestream from the booth over WebRTS
Real-Time on Standard CDNs: The End of Streaming Compromises
On the big screen we will be showcasing WebRTS delivering sub-second end-to-end latency across three of the world’s most significant content delivery networks and technologies: Akamai, Varnish, and Orange’s CDN, the Orange Content Delivery Boost. This is a direct challenge to the HLS hegemony, which has long dominated the market by trading low latency for massive scalability. By using a segmented, DRM-compatible, and protocol-agnostic framework, WebRTS enables broadcasters to achieve real-time streaming with minimal workflow changes over their existing delivery infrastructure.
WebRTS was built to overcome the limitations of traditional segmented streaming, providing sub-second latency, adaptive live-point recovery with no head-of-line-blocking, and advanced network congestion control. As an added bonus, the new containerless format results in 5% less bandwidth usage than CMAF and allows for more efficient origin usage, meaning most data sent consists of video and audio payloads. This, combined with WebRTS’s compatibility with standard CDN architecture, makes it the most scalable real-time solution ever implemented.
Furthermore, WebRTS’s non-invasive skipping mechanism handles network congestion without the buffering or artifacts common to other technologies. Instead of stalling, the player can be configured to imperceptibly skip frames to maintain the “live point” of the stream, ensuring a smooth and continuous viewing experience. At our booth, we will be showing live metrics that demonstrate this performance in real-time, displaying data on latency, bitrate, and the absence of stalls to prove that WebRTS can deliver a superior quality of experience (QoE) at scale. The demo will tangibly prove that the technology is as scalable as DASH or HLS over standard CDNs.
This demo isn’t just for tech enthusiasts; it’s for anyone in the business of live content. It directly addresses the “spoiler effect” for sports fans, but its applications extend to live auctions, corporate communications, iGaming, and sports betting. In these high-stakes environments, every millisecond matters. For live casino and sports betting operators, WebRTS allows for longer betting windows and more granular bets, which translates into increased gross gaming revenue (GGR). The technology also makes content more engaging, which directly correlates with higher revenue. For broadcasters, it’s also incredibly simple because it works on a multitude of devices, from smart TVs to set-top boxes.
🟧 Orange Office Hours 🟧
Members of the Orange Product and CDN teams will be participating in demos and discussions at the Ceeblue booth every morning from 10:00 – 12:00.
Reserve some time to meet with the Orange team and the Ceeblue engineers and developers who helped to optimize sub-second delivery over the Orange Content Delivery Boost.
The Tizen/Smart TV/Amino Set-Top Box Demo: Bringing Real-Time to the Living Room
The second major showcase at IBC will be WebRTS running on a standard Samsung Smart TV, via a native Tizen app, and on an Amino set-top box. This demo is a game-changer for the industry, as it demonstrates a pathway for bringing sub-second latency to the millions of viewers who consume live sports and other events on their televisions.
While the technical implementation was straightforward, the impact on the industry is profound. For decades, Smart TVs and set-top boxes have been constrained by the inherent latencies of HLS and DASH, resulting in delays of 8 to 60 seconds. This has created a significant divide between the OTT experience and the real-time world of terrestrial TV, social media and mobile apps, where fans often learn of a goal or a major play before they see it on their OTT platform.
Ceeblue has developed a component-based framework that simplifies development for Smart TV platforms. This design allows developers to build their own playback using semantic HTML, eliminating the need for complex JavaScript or proprietary SDKs. The simplicity of this approach is a key selling point for integrators and developers, and it was designed with ease of use in mind. This framework is a direct solution to a central problem for broadcasters who consistently tell us that TV playback is a must-have for their distribution deals in public venues and sports bars, where they cannot simply upgrade thousands of ISP set-top boxes at will. Backwards compatibility for older devices is also a must, as the stream has to “just work” on almost any TV out there. The ability to deploy a simple, elegant app on a major platform like Tizen or others is a clear path to market.
This is a massive opportunity for football leagues, ISPs, and sports bar networks. The ability to deliver native WebRTS playback on Smart TVs means that OTT latency for viewers in sports bars and other public venues can be reduced from the current ~20-60 seconds to a mere second or less. This is enormous.
The EZDRM Demo: Securing Real-Time Content
Live streaming, particularly for high-value content like live sports, has always faced a trade-off between speed and security. Traditional low-latency protocols have historically lacked robust, built-in support for Digital Rights Management (DRM), making them unsuitable for premium broadcasts where content protection is non-negotiable. At IBC, Ceeblue is putting an end to this compromise with a live demonstration at the EZDRM booth, 5.A51.
In this demo, we will be showcasing WebRTS with native support for the industry-standard multi-DRM platforms: Widevine, PlayReady, and FairPlay. Building on the success of a similar demonstration at NAB earlier this year, this collaboration with EZDRM proves that it is possible to have sub-second delivery without sacrificing content integrity. The demonstration will feature a live stream delivered with sub-500ms end-to-end latency, protected with DRM to prevent piracy.
For broadcasters and content owners, this demo is critical. It shows that they no longer have to choose between providing a real-time, engaging experience for their audience and protecting their most valuable assets. This is particularly important for live sports, where the revenue models are often tied directly to subscription fees and ad sales, which are threatened by unauthorized distribution. The ability to secure a live stream in under a second eliminates the largest remaining barrier to mass adoption of ultra-low latency streaming for this segment. The DRM is not a separate step added in the workflow; it is an integrated part of the WebRTS framework, ensuring that security is as fast as the delivery itself.
The demonstration at the EZDRM booth complements the demos at the Ceeblue booth by addressing one of the final technical and business hurdles to widespread WebRTS adoption. It provides a complete, end-to-end solution for a broadcaster’s entire workflow, from ingest and transcoding to scalable, real-time delivery and secure playback. It is an affirmation that WebRTS is not just about speed, but about a comprehensive, production-ready solution that meets the exacting demands of live sports.
HISPlayer and Quanteec Partnerships
In partnership with HISPlayer, we will be discussing WebRTS and WebRTC video playback which is currently available within Unreal and Unity environments, showcasing the power of immersive, real-time XR experiences.
We will also be showcasing a compelling customer story: our collaboration with our customer, Sparkup, and our eCDN tech partner, Quanteec. This project, which has been deployed across four continents, combines Ceeblue’s sub-second WebRTS streaming with Sparkup’s real-time engagement platform and Quanteec’s peer-assisted delivery to create truly interactive, scalable hybrid events.
This joint effort was designed from the ground up to solve the challenge of providing a synchronized, interactive experience to thousands of participants behind corporate firewalls. The results are telling: in one event with 1,710 participants, 100% of users experienced sub-second glass-to-glass latency and viewed the highest quality rendition, while CDN costs were reduced by 77% due to Quanteec’s offloading. The project redefines what is possible for live digital collaboration and sets a precedent for sustainable, cost-efficient event tech architecture with a 59% energy reduction.
Racing to the Live Point: The NPO Live Broadcast Demo
We will be streaming a live broadcast from the Dutch public broadcaster, NPO. Attendees will be invited to conduct a direct comparison by watching the same live feed on their own devices using the official NPO app. This side-by-side test is designed to provide tangible proof of WebRTS’s performance in a real-world, production environment.
This demo is significant because it moves beyond theoretical benchmarks and demonstrates how Ceeblue’s technology performs against established industry standards. The official NPO app, like many professional broadcast applications, is built on traditional streaming protocols with their inherent latency. By observing the difference in delivery speed, attendees will be able to witness firsthand the power of WebRTS to eliminate latency and the “spoiler effect” in a genuine scenario. The comparison will highlight the seamless, buffer-free viewing experience enabled by WebRTS’s design. It showcases that a small change in workflow can have a massive impact on the user experience, transforming passive viewing into a true, real-time connection to live events.
The Ceeblue Difference: An Open and Collaborative Approach
At Ceeblue, our goal has always been to solve real-world problems for our clients, not to sell a one-size-fits-all solution. The development of WebRTS and our ongoing partnerships are a testament to this philosophy. By creating an open, community-supported framework, we are fostering rapid innovation and uptake across the industry. We believe that true progress comes from collaboration and building technologies that work with, not against, the existing infrastructure that powers a huge chunk of the internet.
WebRTS was designed to strike the ideal balance between visual quality and real-time responsiveness. This is achieved through a number of technical innovations. WebRTS avoids the artifacts networking and scaling complexities that plague other sub-second technologies. By employing these strategies, WebRTS keeps each viewer as close as possible to the live point, even when network conditions are suboptimal.
For end-users, this translates to a highest-quality video with the lowest latency. The seamless viewing experience means no artifacts, and for live events, real-time interaction without the “spoiler effect”.
For developers, the benefits are equally significant. The simplified integration, maximum compatibility, and user-friendly API make it a flexible tool. The Smart TV and set-top box framework’s component-based design allows for simple playback creation using semantic HTML, which is a key reason why the Tizen app was straightforward to develop. This ease of implementation is a core part of Ceeblue’s offering, reducing developer effort and accelerating time-to-market, while at the same time guaranteeing maximum compatibility with both old and new devices.
We invite you to visit us at our booth to see these transformative technologies in action and discuss how they can transform your streaming platform.
